There’s a visual side to every business. Social media tools like Pinterest and Instagram can show your customers and prospects what your business looks like from day to day. Plus, you can have some real fun with them!
Pinterest allows people to post graphics to online bulletin boards and share them with others. In Pinterest, graphics of all kinds are allowed, including photographs, screen prints, logos, and more. In Instagram, photos are posted and shared among users. Here are some tips you can implement in your business to take advantage of Pinterest and Instagram.
1. Take pictures of your work.
Even if you’re a plumber, work can be interesting and artistic at times. Take a picture of the child’s toy that was clogging the toilet, and you could have an entire Pinterest board full of “Things that we’ve pulled out of toilets.” If you’re in personal service, you can photograph your client’s new manicure or hairdo (with their permission, of course). If you’re in landscaping, you can capture the cleanup job you just did. If you’re a webmaster, take screen prints of your clients’ new webpages and post them to Pinterest.
2. Take pictures of the happy client.
Before leaving your happy client, grab a photo of them showing their new product. With their permission, you can post these to both Pinterest and Instagram. As an added plus, use the client’s testimonial or review as your caption. If they are a small business owner, include their URL to help them out a bit with their marketing and social media.
3. Grab before and after shots.
Before and after photos are great for your portfolio and work well in both Pinterest and Instagram. They can show a future customer what’s possible with your service.
4. Shoot daily scenes at your office or place of work.
Do all your employees hang out in the morning before going their separate ways? Do you ever have all-hands staff meetings? If so, you can add these photos to your growing collection at Instagram.
5. Create topical pinboards.
Even if your job isn’t very funny, you can make funny pinboards about it (exceptions possibly being hospitals and funeral homes). Accounting humor, attorney jokes, and engineering humor can make for fun Pinterest boards. Other ideas include:
• A pinboard of people you look up to or who have mentored you
• Favorite books you’ve read or like
• Inspirational quotes
• Favorite places
• Your team of employees
Go wild with photos and screen shots in your business, and your business will get noticed on these visual forms of social media.