If it’s been a while since you’ve adopted new marketing methods, it might be time. This is especially true if you want to attract younger customers. Here are 5 ways to update your marketing.
YouTube is now the second largest search engine. Using video in your marketing is a slam-dunk return on investment. If there is an educational aspect to your sales cycle, a video is perfect to get the message across.
Since many companies still haven’t caught on to how powerful video can be in marketing, you will have an advantage. There is no longer a financial barrier to entry as most videos are no longer professionally made.
There are so many ways to create video: using a webcam, capturing your screen with webinar software or TechSmith’s Camtasia®, or even using your cell phone. If you have a gmail address, you already have a YouTube account. Your own YouTube channel can easily be created and customized.
The hardest part of adding video to your marketing is to simply take the leap and do it!
2. Social Media
Social media is now one of the best places for a business to expand brand awareness. LinkedIn provides customers with a way to discover your background. It’s also a good source of new employees. Facebook and Google+ enable you to build community and learn more about the interests of your customers.
Twitter is perfect for announcing sales and boosting event excitement. YouTube enhances education and motivation. Pinterest for Business and Instagram are perfect for retail to showcase new products. Tumblr is a must if you market to teens.
If you’re new to social media, choose one or two sites and set up your profile. If you already have some social media profiles, consider expanding or increasing your activity.
3. Content Marketing
Content marketing is another way to educate your customers before and during the sales cycle. With content marketing, you create a report, white paper, or educational video that describes a topic congruent with your services. The content is typically “gated”, meaning the prospect needs to provide email address or phone number or both, so that you can follow up on the lead. You can then provide ongoing information through blog posts or email newsletters.
The content you share should be enticing and educational. It should also introduce the prospect to your brands and services without being heavy handed about it. Content marketing is a great lead generator, especially if you have a sales staff that can deliver scripted follow-up calls.
4. Mobile and Wearables
Over a year ago, Google proclaimed there are now more mobile searches than desktop searches. It’s important to make sure your website delivers a great experience via mobile technology.
Wearables are growing as fast as mobile did. Innovative companies are providing a richer customer experience through wearables. It’s now common to see wearables in health, sports, household automation, and virtual reality entertainment. Other companies are having fun with creative solutions. British Airways sells blankets that turn a color based on a passenger’s mood and Nivea sells a children’s sunblock that comes with a GPS bracelet tracker so the kid doesn’t stray too far away.
5. Marketing Automation and Integration
Today, the entire marketing funnel can pretty much be automated. From SEO-enhanced social media posts to landing pages using content marketing to follow up emails, videos, and shopping cart links. Almost every business needs a website, list management system, shopping cart, social media automation app, and a CRM (Customer Relationship Manager). With this automation, you may be able to reduce sales labor as well as customer support expenses.
Integration of multiple marketing channels and methods is essential as the buying decision has become more complex. Trust is built slowly over time. Successful marketers are integrating SEO (search engine optimization) with social media, video with content marketing, and email marketing with landing pages, to name a few.
Try any of these five trends to give your marketing a future-focused boost.